Little Brand EnergyFree guide

The First 200 · Free training

The world should meet your pet.

The 10-day path to your first 200 followers, and the day Instagram starts showing your pet to strangers who've never heard of them.

Free. Instant access. Unsubscribe anytime.

Rebekah Radice with Chacho
10Trial reels unlockedChacho, day 10 after launch

1 reel/day

Every day from launch

Day 10

Trial reels unlocked

1.2M views

The month after

Source: Instagram Insights · Oct 2026

Inside

  1. 01The one rule: start with what's proven
  2. 02Set up in 20 minutes
  3. 03Find your pet's personality
  4. 04The template match
  5. 05One reel a day, and the ask
  6. 06Test, iterate, find your audience

You already know your pet is special.

Everyone who meets them says so. You film them every day. The only thing missing is the people who haven't met them yet. This guide is how you get strangers to stop, send your pet to someone, and follow.

Chacho in the studio

Why listen to me

Every number in this guide is his.

I started Chacho's account as a pet parent, to see if what I've done my entire career would work in an industry I'd never been in. One reel a day. Trial reels on day 10. 1.2 million views the month after. Every number in this guide is his.

Rebekah Radice · with Chacho the Chug, 12-lb rescue chug

Questions

Get The First 200.

Free. Instant access. Unsubscribe anytime.